Product Photography: Necessary for the Success of Every Business
Updated: Feb 21
As a business owner, you know that product photography is one of the most important aspects of online marketing. Product photography can help you increase sales by providing your customers with high-quality images that inspire them to buy.
In fact, research shows that consumers are much more likely to purchase after viewing an image than if they simply read text descriptions. But not all product photographers are created equal; some will provide great results while others don't meet your expectations at all.
After working with Honored Photography, who delivered professional and amazing photos, we've been inspired to write a post on what makes great product photography and how to find someone who'll give your brand exactly what it needs!
What to Look for in a Product Photographer
If you're looking for a product photographer, there are several things you should keep in mind. First and foremost, look for someone with experience who has done similar work before and has the skills needed to do your job well. Next, look at how easy they are to work with: Is their communication clear? Do they respond quickly? And finally, make sure they deliver on time!
What Makes Great Product Photography?
The best product photography has a lot of detail. The lighting, props, and background all contribute to the overall look of your photos. The more detail you can provide, the better.
The photos we received from Honored Photography were well-lit and showed the detail of each product spectacularly! The most important part of great product photography is lighting--you want to find a photographer that has the equipment and lighting needed for the job. When first meeting with Dan of Honored Photography, I could hear the excitement in his voice when talking about certain camera equipment and necessary tools, I knew that he was committed to taking professional photos from this alone.
Backgrounds should complement rather than detract from what we're trying to show off here: our products! If they're busy-looking backgrounds like wallpaper patterns behind shelves full of stuffy vases... well... why bother?
The background colors complimented our business colors and created a beautiful background.
How to Attain Great Product Photography Results
Choose a photographer who has experience.
Look for a photographer who has experience with your type of product.
Look for a photographer who has experience with your type of business.
Look for a photographer who has experience with your budget, time frame, and any other requirements you may have (such as shooting in multiple locations or on specific days).
Honored Photography has experience with and is an advocate for cannabis businesses, which was a top priority for our CBD business.
It's important to find a product photographer that meets your needs.
It's important to find a product photographer that meets your needs. Here are some things to consider:
High-quality images. You want photos that will look great on your website, in advertisements, and on social media. Find someone with experience taking photos of similar products. And make sure they have the right equipment (e.g., lenses) to get the job done right!
Easy working relationship with the photographer. It's helpful if they're easygoing and understand what you want from them as client/business owner vs being overly demanding or micromanaging their work process every step of the way like some clients tend to do...I know this because I've been there myself ;).
Conclusion
We hope this article has helped you understand what to look for in a product photographer and how our experience with Honored Photography went. As we mentioned earlier, finding someone who meets your needs and can provide quality work at an affordable price is important. If you're looking for more information, help with your next project, or want to get started immediately on one today - contact Honored Photography by emailing honoredphotography@gmail.com.
